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This makes email marketing campaigns the most cost effective digital marketing strategy available. Roi by marketing channel source of images we've designed this guide to help you get the most roi from your email marketing. The purpose of this article is to show you which marketing emails will get the most conversions and bring you more lifetime value from your customers. The five most converting marketing emails are triggered emails. Studies show that triggered emails (I.E. Lifecycle emails) get 624% higher conversion responses than generic bulk emails. The main reason email has such an impressive roi is because email marketing is incredibly tactical. Email marketing campaigns can be tailored to company mailing list customer behavior so customers receive targeted content from your marketing emails. Targeted emails address specific barriers to purchase that are indicated by certain actions taken by the customer. To get the highest conversion rate from your email marketing, let's look at the five most converting emails you can send. Abandoned cart emails are the best value email marketing agencies have discovered that abandoned cart emails generate more revenue per customer than any other email. This means that abandoned cart emails are at the top of the email roi ladder. Abandoned cart Email roi here are the benefits of an abandoned cart email campaign: convert up to 25% of your abandoned carts into sales allows you to collect qualitative data to improve your buying process improves your customer experience by creating a positive interaction with customer servicecart abandoners are the easiest leads to convert to customers because they're deeply embedded in the buying cycle. They've already demonstrated purchase intent by adding items to their cart, and the contents of their cart allow you to generate a more personalized follow-up email. Helpful tip: personalized emails get 27% higher click-through rates and 11% higher open-per-click rates. Additionally, abandoned cart emails give you the opportunity
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