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Email marketing consists of sending one or several emails in bulk to all contacts. There are several types of campaign depending on the objective you want to achieve, but at a general level it is a way to maintain a relationship and interact with contacts, increase sales and inform. Well, did you know that you can create email marketing campaigns in Hubspot ? We explain everything you need to know about this software and about an effective email marketing campaign. Are you thinking of hiring Hubspot for your company and have doubts? Click here and close with us a free consultation . We will help you define if this tool fits your goals and how it can benefit you. What is HubSpot? The HubSpot individual email list company was created in 2006 by Brian Halligan and Dharmesh Shah, who claimed that traditional marketing, known as Outbound Marketing, did not work. So they developed a piece of software, known as HubSpot , which has become very popular for launching inbound marketing strategies . HubSpot is used to automate different marketing processes: Creation and sending of emails. Management and creation of the contents of a web page. SEO actions , such as keyword research, optimization and monitoring. Design and publication of landing pages . Marketing Automation. Analysis of the channels to measure the success of the campaigns. Monitoring and publication of content on social networks. The fact that such a large number of actions can be controlled from the same site makes marketing work much easier. In addition, it has a visual panel where you can see all the information about the sales process, all activities are automatically recorded, the contact information is unified and it serves as a communication channel .
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