How to Use Click Tracking to Optimize Your Landing Pages By Josh Gallant on March 1st, 2022 in Landing Page Optimization | Be the first to comment Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, that’s a bit extreme, but you get the idea.) That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking at each element. It’s also a very useful marketing tool that allows you to gauge the interest in and popularity of your content.
This information helps you decide which pages they find relevant and others maybe not so much. Click tracking can bridge the gap between your landing page and your visitors to uncover how they navigate your site (and what you can do to optimize their experience). Let’s first take a look at how click tracking works. What Is Click Tracking? Click tracking is a metric that tracks the number of clicks that happen on your landing pages, apps, and buy email list emails. It’s an essential tool for marketing teams. These clicks include everything from PPC ads to newsletter sign-ups—basically, anything that brings in traffic.
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They’re usually displayed numerically, visually (with heat maps), or by individual session. Image courtesy of Datahash Heatmaps, such as the one above, are visualizations that track user activity on a page. They usually show you how visitors click, tap, or move their cursor around the screen. They help uncover what’s confusing and what works well. Say a visitor is getting lost on your checkout page or can’t find the picture of a product. Heatmaps will show you where visitors click and reveal potential problems with your page design.