Research shows that for other products and services, existing customers can achieve conversions that are almost double that of new leads . BI Intelligence found that new customers have an average conversion rate of 2.4%, while previously purchased customers have an average conversion rate of 4.5%. Looking at existing customers as well as conversions, we found that the rate of addition to carts increased significantly and the bounce rate decreased. New customers have a 34.8% chance of leaving, while repeaters have a 24.4% chance. Happy customer
Happy customers are whatsapp database repeaters! It's true that there are a lot of fish in the ocean, but why not show your love to those who are already interested in your products and services? You already have their contact information and more detailed data such as what they buy, how long it takes to make their purchase decision, how much they spend, and whether coupons influence their decision. .. Therefore, not only do you improve your existing customer conversion rates, but you already have all the tools you need to unleash the potential for your customers to come back again and again. Compare that strategy to fighting for new customers and think about how much effort you'll spend just trying to get their basic information. Here's how to increase your e-commerce upsell with email marketing:
Free Bonus Downloads: Learn from these 7 highly successful cold emails and implement the same strategy to increase your own response rate and conversions. Click here to download for free now! We've helped Fortune 500 companies, venture-backed start-ups, and companies like you grow faster . Get free consultation Become personal Sure, it's great to email a copy of the new season's catalog to customers (technically cross-selling). But you can go much further than that. After the first sale, you have enough information about your customers and can provide them with more specific and targeted recommendations. This tip is personal and applies to all other tips listed here. Each strategy you implement must be personalized and executed. Communication needs to be coordinated in a way that is personal to the customer (or at least the segment) and personal to the business. This is part of why good email list segmentation is important .