SEO-friendly websites. Google's mobile compatibility test is a great place to start. This tool will give you feedback on mobile friendliness, mobile speed, and desktop speed. It also consolidates everything into a handy little report detailing exactly what you can do to speed things up. I went into a bit more detail on how to optimize for speed in a recent mobile optimization column . Suffice to say, page speed is another important consideration that covers how your site is built and the quality and suitability of the hosting you use. Usability Web usability is a combination of other factors: device-specific design,
page speed, design conventions, and an intuitive approach to building the site with the end-user in mind. Key factors to consider include: Layout. The important things should matter more. Visual hierarchy. Magnify the most important elements! Home jewelry retouching service page and site navigation. Clearly post directions for users. Site search. Large sites need a well-positioned search option. Form entry. Make forms as light and easy to fill out as possible. Design. A great design makes everything easier. It only scratches the surface here, and the
usability really has to be customized to the individual site. A few resources I would check out would be the book “Don't Make Me Think : A Sensible Approach to Web Usability ” by Steve Krug and my Mobile Optimization Checklist. The content marketing funnel Your website has a hell of a job to do: it has to help your business get noticed by potential customers on search engines, and then it has to engage and convert those customers. Your site needs content to help you through all of these stages of the customer journey. Content and SEO are an
