There are many ways companies can improve the discoverability of content, such as improving in-app search capabilities, broadcasting commercials, and promoting through social media platforms, but my focus is on SVOD providers through traditional search. There are ways to improve your website discovery. An engine like Google. But before sharing the three tips, let's see why it's so valuable in the first place. advertisement Continue reading below Studies show Consumers often use online browsing / search engines to get recommendations on what to watch on their TV.
This means that prioritizing your website so that it looks good in your search can have a significant impact on your content's discoverability. But how often do you talk? According to a 2017 survey conducted by the Interactive Advertising Bureau (IAB), online browsing accounts for 36% of the top ways users can hear and find original programming on their subscription services. Online browsing is the best way to find out what your users should see Real Estate Photo Editing Without proper SEO, streaming services are missing out on this part of the discovery puzzle. advertisement Continue reading below Monthly search Checking data using a volume lens There are 3.5 million monthly "what to see" query searches on Google. Especially in the last 6 months, even more numbers have been seen, with a whopping 6.1 million searches for "notable things" in June. uber suggests what to look for Keyword data by UberSuggest, July 2020 Monthly Search Volume (MSV) is also impressive for queries such as "What to watch on [Platform]" and "Best movies in [Genre]". Some highlighted examples: advertisement
Continue reading below "What to see on Netflix" = 110K MSV "Best Comedy Movie" = 74K MSV "Best Action Movie" = 49.5K MSV "What to see on Hulu" = 18.1K MSV "What to see on HBO" = 5.4K MSV The point here is that the monthly search volume and user intent indicate that the Google Search Engine Results Page (SERP) is the best place to invest marketing resources. For queries, rank 1 page - this fact is never lost on Netflix "The best comedy movie" "The best romance movie" "The best documentary" "The best family movie" more. 3 Tips to Make your SVOD Website Stand Out With Google SERP And finally, for the good. Read 3 tips to improve the performance of your SVOD website with organic search. advertisement Continue reading below