In today's marketing world , many truths are actually malicious, and many lies are benign! A lot of words are very true, but to the point of being worthless! Our company , participating in the worldwide marketing Olympics, does not lack the determination of corporate marketing reengineering. What we really lack are professional marketing players who implement corporate marketing reengineering. The biggest sadness of the business community is that the front-line marketers have basically lost their voices. The academic theory is very systematic, but the marketers who are fighting on the front line can't understand it at all! The cases of the actual combat school are very simple and exciting, but they are all about the past, and they are all made by the front-line marketers themselves!
There is no good or evil in Proverbs, and Proverbs are not necessarily correct, but Proverbs dare to face the future practice, this is the value of Proverbs.
The first motto of marketing: No one in the world will really understand you
Putting aside the objections, I know that everyone wants to be understood by others. There have been many people who have done it in front of me and told countless things that I can't understand. I know that their only wish is Latest Mailing Database to listen to me: I understand! But I really can't tell, because the fact that we have to face is: the face is born from the heart , each different expression will have a different mood ; the butt determines the head , different positions , treat the same problem , twin brothers , There will also be different understandings . To be a professional marketing player , you must keep a clear head at all times. All people are not roundworms in your stomach. Unless you say it yourself , don't expect anyone to really understand you !
Amateur marketers, basically 80% of their energy is wasted on one thing, which is to gain understanding. They crave simultaneous understanding, and more of the company's understanding; they crave the understanding of actual customers, and they even crave the understanding of all potential customers. But in fact, real professional marketing players never waste a little energy in order to let others understand their amateur projects. This is the first difference between amateur and professional.
The second motto of marketing: Nothing in the world should be like this
Birds should fly in the sky , fish should swim in water , this is the law of nature . The law of marketing is that nothing should be like this . There should be a market for this new product , and the price should be accepted , The agency should be satisfied with this policy , the advertisement should be able to start the market , and the performance company should hold a celebration meeting for me . These are all very amateurish ideas.
It should be! It should be! Real marketing, in fact, has never happened as it should be. If you still think that the marketing field still exists, things like birds should fly in the sky and fish should swim in the water, then you can still only count as an amateur. As a professional marketer , unless you do it first , you will never believe that you will encounter any story that should happen .
The third motto of marketing: Do what is valuable to others
You have the right to choose to do anything , and you have the right to choose not to do anything , that's when you stay away from marketing . If you choose to do marketing , you can only do one thing , something valuable to others . Really Professional marketing players , except themselves , all people are customers . Professional marketing players , doing everything , is creating customer value .
If you are still doing something that has no value to others , the only conclusion is that you are not yet a professional marketer .
The fourth marketing motto: Be your best self
No one likes to participate in NBA games with Jordan , because there is no sense of accomplishment . The whole audience will watch him fly alone , and all the audience will only applaud him . If you choose to do marketing , no matter who you are facing , you can't Avoid competition . Professional marketing players must understand what is the result you really want through competition . In the marketing competition we participate in , we are not trying to defeat our opponents , we are not trying to beat our opponents in the end , the purpose of our participation in marketing competitions is to do The best of ourselves . Professional marketing players will constantly ask themselves : Is my current state and performance the best of myself ?
There is a classic dialogue in the Moonlight Treasure Box of Journey to the West: My favorite is a hero of the world, and one day he will wear a golden armor and a holy robe and walk on colorful clouds to pick me up! I guessed the first, but I can't guess the ending! Reengineering of corporate marketing is a movement that never ends . The key is not whether we can guess the ending. The key is whether we can start now.
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